Pragmatic Analysis of Presidential Campaign Manifestos of Muhammadu Buhari and Donald Trump

The study examines the presidential campaign manifestos of Presidents Muhammadu Buhari Federal Republic Nigeria in 2015 and Donald Trump United States America 2016. Specifically, it sets out to analyse these presidents’ speech promises on security using cooperative principle, ascertain conformity their job creation theory principle. also examine two health care Using secondary source as method data collection, analysis is based one tenets Gricean (1975) Cooperative Principle- maxim quality. study, therefore, adopts Paul Grice’s Principle (CP) its theoretical framework. findings suggest that both observed conversational quality at some point security, care, but violated other point. In all, a rule was not fairly by presidents 2016 respectively.